The Power of The Media Part 1

A few years ago, I read an article premised on the idea that people simply do not have ideas but the ideas have the people. After reading it my understanding of the media completely changed forever. 

Despite my new enlightenment, I simultaneously became frustrated with my new understanding of how things run in the world. This was reiterated after seeing the news coverage on Brexit and how the media conglomerates were attempting to establish a narrative made by “big boys” pushing their own agendas. I also understood how the media, even before my time, has been a powerful weapon to control the masses especially after the Iraq War.

Here I am as a young Gian Paolo Aliatis, totally not interested in anything else other than football and cartoons, the first Iraq war started. President George W.  Bush attacked Saddam Hussein after invading Kuwait. To me at this young and impressionable age, it was like scenes right out of a movie. Visualising how the American planes bombed military targets in Iraq and then the Iraq military aircrafts would retaliate by shooting at the sky trying to take down the US planes. From those times my family and I took what the newspapers and the 6 PM news said as gospel. Regular people like me and my family, did not understand that the newspapers, TV channels, media outlets and online outlets serve as methods of communication for all groups of people whether you are religious or non-religious, liberal or conservative, rich or poor. Perhaps, not the rich because those are the ones controlling the world. At the time we did not comprehend that the media are the ones that are using these methods of communication to control a narrative. In turn, as long as they have control over the narrative they have control over the population.

Even this thing called the “Coronavirus”, or whatever you want to call it. The media is simply a machine that plants these ideas into people's minds. The media conglomerates are idea-planting machines, ideas that are usually based on fear. Firstly, they plant ideas and concepts in a subtle way through movies, articles and music. Then they water what they have planted till it grows and develops. I know what you are thinking, how do you know if the ideas have you? How do we know what we are thinking are our own original thoughts? In reality, I do not know nor am I claiming to know. What I, Paolo Aliatis, do know is that some ideas do have me, very deeply in some sense. Some are imposed by my parents, some imposed by my friends and others imposed by my daily surroundings. I too have fallen victim to the media like everyone else, and even more so now as our phones and tablets serve as mass media devices. Children as young as 4 nowadays hold a radio, TV and movie theatre in their hand every day. They are consuming all kinds of content anywhere they are at any one time. The content is defined by algorithms which targets groups for political or financial reasons. This generation is like an agricultural field and all the ideas that are planted in their heads are constantly being fertilised and watered.