Reputation Part 1

Benjamin Franklin once said: ‘It takes many good deeds to build a good reputation, and only one bad one to lose it.’

We all have a reputation to uphold, whether in business, in our neighbourhood, at home, or simply for ourselves. As a businessman, I have learned that reputation is something that is built over time. It requires effort and dedication - one must repeatedly prove yourself to others to show them you are worthy of your good reputation.

Having a good reputation is important and necessary. Officials know the significance of their organization's reputation. The most reputable companies attract well-established individuals, both as clients and employees. These companies are perceived as adding value to people’s lives. This allows the company to charge more, while their loyal clients purchase more extensively. In today's economy, where intangible values such as brand value, intellectual capital, and social responsibility are crucial, companies are vulnerable to anything that damages their reputation.

A reputation is built on multiple factors, including consistency, self-esteem, trustworthiness, respect, reliability, influence, character, and honour. All of these attributes must be present in order to have a good reputation. For instance, if you have fame, self-esteem, and power but lack respect from your community, your entire reputation will suffer. What is the point of being famous and confident if the people you want to influence don’t have respect for you? One mistake can ruin everything you worked so hard to build, damaging the trust a community has placed in you. The respect of your community, power, honour, and influence, means nothing without trust. 

In today's digital world, reputation is more important than ever before. A simple search of your name can reveal everything that you’ve said or done online. What you put on the internet will stay on the internet. It takes a lot of work, strategy, and planning to build a good reputation, but it is very easy to damage and neglect a reputation. In the era of instant information, missteps can quickly become part of your digital footprint forever.

It's important to remember that you don't have to do it all alone. Building and managing a reputation is challenging, and while there are many things you can do on your own, seeking the help of an expert can work wonders.

In solidarity,

Gian Paolo Aliatis