The dangerous thing about reputation is that it is subjective. You may do and say a lot of things that you think are righteous but the harsh reality is the most important thing is how other people perceive what you say. You may not like it but it is the truth. So, reputation is other people's perceptions of you and what you do.
This makes sustaining a certain Gian Paolo Aliatis reputation even harder because every single person has a slightly different perception and opinion about you. Grouping some of those opinions together can make it more simple but it doesn’t make it easier. The good thing about this is that opinions can be changed. Opinions are subjective and with the right words and actions, they can be changed to a more positive outlook on your reputation because subjectivity can be influenced but objectivity cannot. Objectivity is a fact and facts have evidence to back them up, making them permanent and not changeable.
Reputation also has a lot to do with visibility. For a normal individual like yourself, you may have a certain reputation within your family, friend group, neighbourhood or your workplace. But for companies, politicians and celebrities, it is very different. For example, Apple is one of the biggest companies in the world and has been for many years now and they have a huge reputation to live up to. Apple began its life in a garage, it was very and therefore had minimal scrutiny. As Apple grew, it was not just the job of the founders to build and maintain the reputation, it was also the job of the hundreds of employees to maintain the brand's image. Thus, as one becomes more visible one becomes more open to scrutiny.
So, why is reputation important? Other than for your business, a good reputation is what fulfils a person to the highest extent. For instance, if we take Maslow’s Hierarchy of needs, self-fulfilment is at the top of human needs. This means that once you achieve this you are truly happy. A good reputation will get you what you truly want in life, happiness, good friends, safety and of course financial stability. I, Paolo Aliatis, truly believe that everyone should take initiative to build their own reputation in whatever field they are in. In the end, the reputation you build makes you who you are. It is entirely based on your core beliefs, values and desires. These things are powerful because they dictate the behaviour of people. No matter what you think, reputation is important and only when you understand the power it has then you may build it, protect it and enhance it.
Whether it is in the building stages of your reputation, maintaining it or you find yourself in a crisis, reach out to experts and have them help, assist and advise you. You can’t do everything on your own and sometimes we need knowledge and a fresh perspective of a professional that knows what needs to be done.