Reputation Part 2

The dangerous thing about your reputation is that it is subjective for everyone else. You may do and say many things that you think are good and righteous, but the reality is that your reputation is based on other people's opinions of you. This means that every single person has a slightly different perception of you, making sustaining a good reputation quite difficult.

The good news is that opinions can be changed. With the right words and actions, opinions can be crafted to reflect a more positive perception - a better reputation - of you. Objectivity, on the other hand, is fact. Facts have evidence to back them up, making them permanent and unchangeable. 

Reputation has a lot to do with visibility. The more visible you become, the more open you are to scrutiny. This is especially true for companies, politicians, and celebrities. Apple, for instance, began its life in a garage and had minimal scrutiny. But as it grew, it became the job of not just the founders but also the hundreds of employees to maintain the brand's image.

It's important to understand the power of reputation and how it can impact your life. A good reputation is what fulfils a person to the highest extent. It can get you what you truly want in life, including happiness, good friends, safety, and financial stability. Having a good reputation gets you one step closer to self-fulfilment, which is at the top of Maslow's Hierarchy of needs.

I truly believe that everyone should take the initiative to build their own reputation in whatever field they are in. Your reputation is entirely based on your core beliefs, values, and desires, and these things are powerful because they dictate the behaviour of the people around you. 

My advice is to take the time to understand the power of reputation and work to build, protect, and enhance your own. Whether you are in the building stages of your reputation, maintaining it, or you find yourself in a crisis, it's important to remember that you are not alone. It can be very valuable to reach out to experts for help, assistance, and advice. You can't do everything on your own, and sometimes you need the knowledge and fresh perspective of a professional who knows what needs to be done.

Your mentor in business (and sometimes life),

Gian Paolo Aliatis